A public lab for building & getting seen
Building is easier
than ever.
Getting people
to care isn’t.
Build products with AI. Launch them fast. Get real users.
We’re testing what it takes to turn AI-built products into things people actually use. The builds, the traffic, the mistakes. All out in the open.
↳ By Monte Summers. Learning in public.
The process
Six steps. No skipping the first.
AI helps us build faster.
This helps us make better bets.
- 01→
VALIDATE
Talk to a specific audience. Study what they already use. Test why they would switch before committing to a large build.
Find a problem worth solving.
- 02→
BUILD
Use AI to build a focused product. Record the time, tools, costs, and tradeoffs along the way.
Make the smallest useful thing.
- 03→
LAUNCH
Ship a usable version with measurement in place. A public URL is the starting line.
Put it in front of people.
- 04→
TRAFFIC
Try a small number of distribution channels. Measure sources and useful visits instead of guessing.
Test how people find it.
- 05→
USERS
Look for repeat use, conversations, and real problems solved. A visitor is not automatically a user.
See who comes back.
- 06→
REVENUE
Publish revenue alongside costs. Treat willingness to pay as a hypothesis to test early, then measure actual results.
Test whether value gets paid for.
A learning loop, not a promise of revenue. Test willingness to pay before you build, too.
BTT #001 · Next experiment
Preparing the experimentCan I Replace
This Subscription?
Can a useful, AI-built website attract 1,000 unique visitors in 30 days without paid ads?
1,000visitor target
30days after launch
$0planned ad spend
Targets, not results. The measurement window has not started.
View the experiment brief ↗How we work
Show the work.
Keep the receipts.
01Evidence before advice. Real projects and documented outcomes.
02Failures stay in the story. A stopped project can teach as much as a launch.
03Unknown means unknown. No invented revenue, traffic, or success rates.
Meet the builder ↗The next experiment is just getting started.
Follow the work.
Learn from the results.
The builds, the numbers, and the lessons along the way.
Follow the experiments ↗